Musically, Goodie Mob was a synthesis of southern gospel, jazz, blues, with a touch of Atlanta’s signature marching band sound. Soul Food was the world’s introduction to the ‘dirty south’, with the household term being first coined on this album. That innovation coupled with the collaboration with LaFace‘s own production powerhouse Organized Noize, Goodie Mob was able to create one of Atlanta’s first hit albums. What made Goodie Mob stand out was their ability to build on the style created by close co-conspirators, OutKast. Club anthems and summertime jams monopolized the southern air waves, not allowing any room for the conscious to make much headway between the NoLa bounce, Miami bass, and Houston’s Chopped and Screwed sub-genres. In the early 90’s, southern Hip Hop’s appeal was purely commercial.
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